It’s that time of year, folks: The season in which our musical obsessions are quantified and cataloged by none other than Spotify and its Wrapped marketing campaign. Honestly, thanks to Wrapped, there’s no time of year I love social media more than early December. For the past decade, we’ve all gotten to see inside the ears of our friends, our relatives, people we sort of know, and people we totally don’t but wish we did (and therefore admire the tastes of).In November, as I anticipated Wrapped, I was thinking a lot about what makes this particular marketing scheme so damn lovable. We already know that humans are naturally nosy — which, in the most basic sense, explains why most of us enjoy sifting through our Twitter and Instagram timelines to see how everyone else’s “soundtracks of life” manifest. Did that hot Hinge girl you didn’t quite click with (but, yeah, still fucked) really listen to MUNA and Phoebe Bridgers’ “Silk Chiffon” that much? How is it possible that your 17-year-old sister almost exclusively streamed Drake and Olivia Rodrigo all year? Is your bestie’s appearance in James Blake’s top .001% of listeners a symptom of her undiagnosed clinical depression? And who’s gonna tell their anti-vax cousin that he should be ashamed of how many Chr*s Br*wn tracks lace his Top Songs of 20-Whatever? (I’ll do it if you won’t.)
*Usher voice* these are my (Wrapped) reflections
*Usher voice* these are my (Wrapped…
*Usher voice* these are my (Wrapped) reflections
It’s that time of year, folks: The season in which our musical obsessions are quantified and cataloged by none other than Spotify and its Wrapped marketing campaign. Honestly, thanks to Wrapped, there’s no time of year I love social media more than early December. For the past decade, we’ve all gotten to see inside the ears of our friends, our relatives, people we sort of know, and people we totally don’t but wish we did (and therefore admire the tastes of).In November, as I anticipated Wrapped, I was thinking a lot about what makes this particular marketing scheme so damn lovable. We already know that humans are naturally nosy — which, in the most basic sense, explains why most of us enjoy sifting through our Twitter and Instagram timelines to see how everyone else’s “soundtracks of life” manifest. Did that hot Hinge girl you didn’t quite click with (but, yeah, still fucked) really listen to MUNA and Phoebe Bridgers’ “Silk Chiffon” that much? How is it possible that your 17-year-old sister almost exclusively streamed Drake and Olivia Rodrigo all year? Is your bestie’s appearance in James Blake’s top .001% of listeners a symptom of her undiagnosed clinical depression? And who’s gonna tell their anti-vax cousin that he should be ashamed of how many Chr*s Br*wn tracks lace his Top Songs of 20-Whatever? (I’ll do it if you won’t.)